Olivia & Jake’s First Home Purchase in a Slower Market

Olivia and Jake, a young couple in Jacksonville, Florida, struggled to find their first home during the competitive spring and summer market. But in early fall, the market shifted—more homes became available, and sellers began offering price cuts and concessions. By targeting a home that had been on the market for several weeks, they negotiated a fair price and had the seller cover their closing costs, saving thousands.

This case shows how early fall can provide a "sweet spot" for buyers, with lower competition, reduced prices, and more negotiating power.

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